COMPANY PROFILE
Company name: POPA
Slogan: Cove & Safe
What the company does: Umbrella
Vision statement: Our vision is to be earth's most useful umbrella. Our product will change the way you think about a  umbrella. Full of the latest technology, innovative  designs. Popa`s responsibility  is to continually improve customer experience.
Mission statement: Popa company is dedicated to bring latest technology in daily life and promote quality of life and safety. Our mission is to make people life easier and funnier.  
Unique parts:
• This umbrella is part of  this “intelligent Devices” range of products. The umbrella inner contain the Bluetooth, which can connect to the phone, customer can use phone to get back umbrella.
•This umbrella built-in WIFI and have display screen,
•The umbrella rod have lighting function, when people walking at night, umbrella acts as a flashlight. When people return home, my umbrella also can stand on end, act as floor lamp.
• The umbrella is made from some special material and tremendously rigid, which can resist the strong wind and doesn`t touch water.
Ideal consumer: enjoy electronic devices, likes to try new things, enjoys quality of life, pursuit of happiness.
Economic intent: Making a profit.

RESEARCH
REPRESENTATIONAL
ABSTRACT
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LOGO CONCEPT
logo (final design)
BUSINESS CARD
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