RESEARCH
• Tesla let us new understanding and change the way look at the car.
• Tesla Motors is an American automotive and energy storage company that designs, manufactures, and sells electric cars, electric vehicle powertrain components, and battery products.
• Tesla first gained widespread attention following their production of the Tesla Roadster, the first fully electric sports car.
PRODUCTS
Tesla Motors' first production vehicle, the Tesla Roadster, was an all-electric sports car.
• The Model S was announced in a press release on June 30, 2008.
• The Tesla Model X is a full-size crossover SUV.
• The all-electric car will have a range of at least 215 miles (350 km). First deliveries are expected in the US after late 2017 and full production in 2018
my choice of car
TESLA MODEL S
The Tesla Model S is a full-size all-electric five-door, luxury liftback, produced by Tesla Motors, and introduced in June 2012.
highlights
Autopilot
Autopilot allows Model S to steer within a lane, change lanes with the simple tap of a turn signal, and manage speed by using active, traffic-aware cruise control.
• Autosteer: A double tap of the cruise control lever and Model S pilots itself within a lane.
• Lane Change: Changes lanes with a simple tap of the turn signal.
• Autopark: Scans for a parking space and self parks on command.
Electric All-Wheel Drive
Dual Motor Model S is a categorical improvement on conventional all-wheel drive systems.
The touchscreen
The Model S 17 inch touchscreen controls most of the car's functions.
• Media • Camera • Map • Energy • Controls • Calendar • Navigation • Phone
•
OTHER HIGHLIGHTS
• Adaptive Lighting. Model S now features full LED adaptive headlamps.
• Aluminium auto body.
• Bio-Weapon Defense Mode
• No engine at the front, there is no problem into the cab of the engine room.
• Tesla has greater kinetic energy absorption characteristics.
• America's highest safety rating, five stars for all projects.
• Excellent handling. (most of the weight is in the bottom of the battery. So a very low center of gravity, while bringing is stability and good handling)
• Dynamic is amazing, within 5 seconds 0-100. This is almost invincible in similarly priced models. (although it is not supercar, As one can sit five adults without any sense of restraint, this is difficult to attainment)
• Practical. Because there is no engine, there have the trunk in front. Because there is no intermediate drive shaft, rear floor is completely flat.
• Environmental protection. 0 emissions.
competitor
• The BMW i8, first introduced as the BMW Concept Vision Efficient Dynamics, is a plug-in hybrid sports car developed by BMW.
• Mercedes-Benz C-Class, that was a massive step up from the previous generation
• The Jaguar XE borrows its looks from the more expensive side of its brand's lineup
• With a starting price of around $33,000, the BMW 3 Series is not only cheaper than most of its gasoline competition
advertising
target market
After research, I found most of people buy Tesla because technology. Majority of people think much of automatic drive, large screen, etc.
•Upper-class
•Successful professionals/entrepreneurs
•Tech Geek
•Baby boomers
•Seeking luxury sports car with an electric motor.
•Environmentally friendly (Tesla is Environmental protection. 0 emissions)
•Age: 30-54
•Gender: male
•Marital status: Married
•Education: Bachelor, Master
•Employment: Executive
•Income: over 300,000
•Home location: City
•Current car: B&M, Mercedes-Benz
•Personality: innovative, like try all the new things.
•Values: love science, seek the truth.
•Beliefs: respect and promote science
•Interests: technology
•Lifestyle: Geek, High-technology.
copy line
•The future is closer than you think.
•Smart, is new sexy.
•It is time to change opinion about cars.
•High-tech life starts from here.
•Zero emission, zero worries.
•Force Pulling, never been stronger.
•High speed and 5-seater, we can do both.
•One hundred meters Acceleration, Nobody beats.
•Full of technology, full of energy.
•Old driver always in your car (advertise Automatic drive)
initial IDEA
final IDEA
FONT CHOSEN
I noticed Tesla logo font is special, I searched Tesla font and used to keep uniformity.
PROCESS
FINAL
Most of the people focus on Tesla high technology features, I decide to use high tech texture to show this.