RESEARCH
• Tesla let us new understanding and change the way look at the car.
• Tesla Motors is an American automotive and energy storage company that designs, manufactures, and sells electric cars, electric vehicle powertrain components, and battery products.
• Tesla first gained widespread attention following their production of the Tesla Roadster, the first fully electric sports car.
PRODUCTS
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/237854d0-89f7-489f-88ad-32f8c8e77ed2_rw_600.png?h=a1b299c7a7f83e62d6b1e11185c2ccfa)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/1625b52b-e2f2-476d-a3b1-0a8fee7e00c5_rw_600.png?h=751225f76076f5121512967183f629e2)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/20abdb4f-409d-4752-a61d-16cd46f049b0_rw_600.png?h=607a92d9e9865c569abda7ebec102760)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/20d304f4-483c-4077-a95b-55aa97121a55_rw_600.png?h=a4cd60c85824e0f3053a8a729d0d8bbe)
Tesla Motors' first production vehicle, the Tesla Roadster, was an all-electric sports car.
• The Model S was announced in a press release on June 30, 2008.
• The Tesla Model X is a full-size crossover SUV.
• The all-electric car will have a range of at least 215 miles (350 km). First deliveries are expected in the US after late 2017 and full production in 2018
my choice of car
TESLA MODEL S
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/cc2e3ada-f726-4e7d-8c0d-177909b87ee7_rw_1920.jpg?h=1f6ab714b57d90676c2358bd8983f252)
The Tesla Model S is a full-size all-electric five-door, luxury liftback, produced by Tesla Motors, and introduced in June 2012.
highlights
Autopilot
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/dc4963fb-9a99-4ed8-be37-23d99c6d4320_rw_1200.jpg?h=21689482aac806850b09ce58eef18838)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/b781bbbf-03aa-4724-bfcd-69c34042f5b1_rw_1200.png?h=e52126af215f2b90f4aa240a050d8647)
Autopilot allows Model S to steer within a lane, change lanes with the simple tap of a turn signal, and manage speed by using active, traffic-aware cruise control.
• Autosteer: A double tap of the cruise control lever and Model S pilots itself within a lane.
• Lane Change: Changes lanes with a simple tap of the turn signal.
• Autopark: Scans for a parking space and self parks on command.
Electric All-Wheel Drive
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/c01dd411-fb69-44c2-b367-a3281cd5588e_rw_1200.png?h=2d24d20f3f9013af4ea7530372d9f9a1)
Dual Motor Model S is a categorical improvement on conventional all-wheel drive systems.
The touchscreen
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/e55fe616-e2bb-4ad7-b00c-927e8c985ca5_rw_1200.jpg?h=8136a7495d8a4e440f04b3e1c93177ab)
The Model S 17 inch touchscreen controls most of the car's functions.
• Media • Camera • Map • Energy • Controls • Calendar • Navigation • Phone
•
OTHER HIGHLIGHTS
• Adaptive Lighting. Model S now features full LED adaptive headlamps.
• Aluminium auto body.
• Bio-Weapon Defense Mode
• No engine at the front, there is no problem into the cab of the engine room.
• Tesla has greater kinetic energy absorption characteristics.
• America's highest safety rating, five stars for all projects.
• Excellent handling. (most of the weight is in the bottom of the battery. So a very low center of gravity, while bringing is stability and good handling)
• Dynamic is amazing, within 5 seconds 0-100. This is almost invincible in similarly priced models. (although it is not supercar, As one can sit five adults without any sense of restraint, this is difficult to attainment)
• Practical. Because there is no engine, there have the trunk in front. Because there is no intermediate drive shaft, rear floor is completely flat.
• Environmental protection. 0 emissions.
competitor
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/0587e3f5-70a1-4fc3-9067-fc6831ef7b5c_rw_600.png?h=b97e48985cb4ca3b6e7be6d4d3264302)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/5e2cebb7-da8f-460e-9482-c9493fce9e2a_rw_600.jpg?h=8d5d88ee21a0fb7f1b398c26ff6fb6d2)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/d1fcddda-064f-426a-b288-d11e4d5daa13_rw_600.png?h=5c1853edcacdfd5806ecfc8e846f9497)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/4d5edbf5-c836-45e2-b7a1-a204d63c032b_rw_600.jpg?h=a9e1d81c5a625064b4bb2a3392b719eb)
• The BMW i8, first introduced as the BMW Concept Vision Efficient Dynamics, is a plug-in hybrid sports car developed by BMW.
• Mercedes-Benz C-Class, that was a massive step up from the previous generation
• The Jaguar XE borrows its looks from the more expensive side of its brand's lineup
• With a starting price of around $33,000, the BMW 3 Series is not only cheaper than most of its gasoline competition
advertising
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/38ff139c-2fdf-4960-b411-a18f4ae9e450_rw_600.png?h=6da689f72dd827b6256c581ac6a11fe0)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/a7550e6a-f9aa-4b79-8640-8f2403150eff_rw_600.png?h=72a25b7c76c99afe6ab85be7309efd4b)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/e7fc1bf2-a8f1-4732-8ba8-f690889d39d1_rw_600.png?h=8cec61e786b61045bd9ee16efc2da8bb)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/f53292f8-8052-4d7f-b2ad-b9c35eda6f92_rw_600.png?h=915ee48b402169f2345258ed33a781cb)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/17b36679-e971-420a-af22-e1d9801ce9b6_rw_600.png?h=0ea6c74bb96708ef463a86d077ccb842)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/c5c26047-ff4d-4ca5-93c4-c970aa2727ef_rw_600.png?h=914d08810345e2227f7cb325ac7d0537)
target market
After research, I found most of people buy Tesla because technology. Majority of people think much of automatic drive, large screen, etc.
•Upper-class
•Successful professionals/entrepreneurs
•Tech Geek
•Baby boomers
•Seeking luxury sports car with an electric motor.
•Environmentally friendly (Tesla is Environmental protection. 0 emissions)
•Age: 30-54
•Gender: male
•Marital status: Married
•Education: Bachelor, Master
•Employment: Executive
•Income: over 300,000
•Home location: City
•Current car: B&M, Mercedes-Benz
•Personality: innovative, like try all the new things.
•Values: love science, seek the truth.
•Beliefs: respect and promote science
•Interests: technology
•Lifestyle: Geek, High-technology.
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/1dddac4e-72eb-4903-a8b1-b195d4922be3_rw_1200.jpg?h=d6fd74adb7738bff8bb9a1418189281d)
copy line
•The future is closer than you think.
•Smart, is new sexy.
•It is time to change opinion about cars.
•High-tech life starts from here.
•Zero emission, zero worries.
•Force Pulling, never been stronger.
•High speed and 5-seater, we can do both.
•One hundred meters Acceleration, Nobody beats.
•Full of technology, full of energy.
•Old driver always in your car (advertise Automatic drive)
initial IDEA
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/84f766a8-3432-4813-a569-cd6d791795f6_rw_600.jpg?h=e3d612ddaa89b7f9a7855297e1f5f327)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/cfa0d3b8-6691-497b-90e7-558c7249a2c9_rw_600.jpg?h=15c30d9a5a777769852823a8e47aaed5)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/223c6570-0f06-4b0d-9e7c-07f9d82b9ff3_rw_600.jpg?h=e24e8720588d4c6d8534a4158e76c2ef)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/a120f1a0-8921-4014-96f1-c031b4b2eced_rw_1200.png?h=a439f17ed3c472a673bd05bb1046e1ba)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/5936882f-526a-4f29-ad58-c2fb7d532938_rw_600.png?h=e5798f9da74dce88673051b6e3fde44a)
final IDEA
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/d61de9d6-ba8a-4a90-88a8-236edec19854_rw_1200.png?h=13aca6296f238caf47c3094b6a88323f)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/415c9f33-1397-42d2-b5d9-0f6585133fcc_rw_600.png?h=8fb250dda34394b44c0d8fe41831cb7c)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/f9da65ac-d533-4c32-ba75-e3a53b1613af_rw_600.png?h=6818d755a302844b344acfd793b95d9e)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/1a57465b-7be0-4dfb-9264-72eb43caaf1f_rw_600.png?h=81ed46950538cc8033f23eb7b14e382c)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/81e5d226-7d11-466f-8b41-98d013236042_rw_1200.png?h=c8448f76116e2ebd05e45d1726a12489)
FONT CHOSEN
I noticed Tesla logo font is special, I searched Tesla font and used to keep uniformity.
PROCESS
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/1476072f-08c7-41d0-b043-248f369311ba_rw_1200.jpg?h=a37ec399a7a88f286c76cd74c7f1a841)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/aacb480e-0d10-48e8-adde-13a03333e844_rw_1920.jpg?h=cf48498ced1a15f19f8714d1d89630dd)
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/800aeee8-a1ba-47f3-9a90-2c949c65e24f_rw_1920.jpg?h=87a2e0a9e77f58e1aad2ccdc4921b45b)
FINAL
![](https://cdn.myportfolio.com/83dbc8da8120927bd927b38703393c91/00a36ad6-9a30-45b7-92cc-129a226806c1_rw_1920.png?h=80ba12a417f4481e02d8196ab1b5be27)
Most of the people focus on Tesla high technology features, I decide to use high tech texture to show this.